Experience

I am thrilled to have the opportunity to utilise the skills I have developed in successfully directing a SME for the last 7 years. I have a forward-thinking vision and energetic outlook which I applied to the management of all aspects of my business; from team leading, sales and marketing campaigns, business development and branding, to product design, range planning, artistic direction, website design and management, CAD, PR, exhibition organisation and photoshoot styling. I am organized, pro-active and love working as part of a team. I am friendly, confident, commercially attuned, and have been nicknamed ‘hawk-eye’ for my meticulous attention to detail!

ACHIEVEMENTS
I am exceptionally proud of all that I and my small team achieved during the time as Founder and Creative Director of my multi award-winning brand Loveday London. Gaining Selfridges London as our first stockist was an amazing start and after seven years, with over 50 worldwide stockists and a customer database of over 40k people, I left the brand having delivered our signature collection to Bergdorf Goodman in NYC in February 2020. This was a personal goal and dream come true.

Having my Adjustable Bra Strap design patented in May 2015 was also an extremely poignant moment in my career and I was thrilled to see how well this invention was received within the intimate apparel industry.

Selling the brand was not an easy decision, but I am so pleased to have found a fantastic home for it in the hands of a highly successful private-label manufacturing company.

I am also proud to have achieved a 1st Class Honours in my degree at The University of Manchester!

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If you'd like to discover more about my experience you can view my CV here.